Fabroaster

Packaging & Digital Marketing

Fabroaster is a start-up coffee roaster brand. The process of roasting coffee beans has a significant impact of its smell and taste; therefore, Fabroaster uses the process of roasting coffee beans to represent the taste of life and the smell of life experiences. 

The whole package design aim to give a unique visual and olfactory experience when the consumer opens the package. The interior of the box depicts coffee beans caught in a moment of movement while being roasted, evoking the richness of smell and sound of the precess, in turn reflecting  Fabroaster’s aim of capturing deep life experiences in the aroma of coffee beans.